Mapping Heritage Terrains
Turning broad heritage expertise into a clear, credible institutional website.
Company WebsiteCultural Heritage ConsultancyPolicy & Planning for HeritageCommunity-Led Strategies
01 — The Problem
MHT’s website felt broad and unclear.
- Problem 01 – Broad Expertise, Soft PositioningToo many service areas competed for attention, so the core consultancy offer was not instantly clear and visitors had to infer the value themselves.
- Problem 02 – Fragmented Narrative & StructureCategories felt disconnected, and the site lacked a story flow to show how MHT moves from research and mapping to design, adaptive reuse, and policy within one integrated practice.
- Problem 03 – Understated Strategic StrengthInterdisciplinary rigor and institutional credibility were present but not framed as sharp, case‑style proof points for governments, donors, and partners.
02 — The Execution
ServiceUnify MHT’s work into one clear consultancy narrative.
ServiceClarify key service pillars and how they connect.
ServiceWrite concise, editorial copy grounded in research and local context.
ServiceUse case‑style framing to show complex heritage questions becoming community‑owned strategies.
How we built it
- 01Anchor the site in MHT’s core belief: heritage is inseparable from its ecological setting and local knowledge systems, making the consultancy’s purpose legible in a few lines.
- 02Group multidisciplinary offerings into a simple, navigable service structure tied to concrete outcomes like mapping terrains, adaptive reuse, capacity building, and policy tools.
- 03Shift from generic descriptions to project‑style narratives that show MHT translating research and interdisciplinary insight into local systems of care.
- 04Surface registration details and cross‑disciplinary collaborations to signal governance, seriousness, and trustworthiness.
03 — The Impact
Impact 01 – Instant Practice ClarityVisitors now understand MHT as an institutional consultancy designing integrated, place‑based heritage solutions, not a vague “heritage project.
Impact 02 – Stronger DifferentiationClear articulation of the research‑to‑policy‑to‑design pipeline distinguishes MHT from organizations focused only on documentation or conservation.
Impact 03 – Better Fit for Institutional PartnersSharper structure and case narratives better match how institutional partners assess methods, evidence, and community‑led implementation.
Challenges & Outcomes
Challenges
- Summarizing a wide interdisciplinary practice without losing nuance, and explaining a research‑driven yet locally embedded consultancy in language accessible to both communities and institutions.
Results
- The website now presents MHT as a focused, credible institutional partner, with services, values, and projects articulated as one coherent consultancy model that turns complex heritage questions into strategies owned and sustained by communities.
04 — The Work
Important heritage work existed. But the digital narrative felt too broad.
Mapping Heritage Terrains works across preservation, design, trainings, policy, and products, but needed a website that made this multidisciplinary value clear at a glance through a sharper story, structured services, and focused case‑study framing.
